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How Nike Became The Most Powerful Brand In Sports

CNBC
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Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales growth in U.S. How did Nike become the giant it is today?
Nike's iconic swoosh logo and "Just Do It" slogan are universally known. As of June 2019, Nike is valued at nearly $130 billion, making it one of the most valuable companies in the world. It's popular shoe lines include the Nike Air Max, Nike Air Force 1, Nike VaporMax, Nike Cortez, and of course, Air Jordans.
Air Jordans, combined with an advertising strategy that embraces controversy and exclusive contracts with some of the biggest sports leagues in the country have helped Nike succeed. But sales growth in North America is slowing down and and sneaker sales aren't growing as fast as they used to.
Nike also faces criticism for its treatment of female employees, which is something the company will need to work on as it tries to make Women's apparel and sneakers a bigger part of its strategy.
Will Nike continue to grow or will Adidas, Under Armour, and other brands continue to eat into its market share?
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How Nike Became The Most Powerful Brand In Sports

Δημοσιεύτηκε στις

 

20 Ιούν 2019

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Rodger Trout
Rodger Trout Πριν 3 ώρες
How Nike made millions off modern day slaves and underpaying their laborers in sweatshops all the while preaching equality and justice back at home. This is just me but I'm done with Nike
Angel Gonzalez
Angel Gonzalez Πριν 2 ημέρες
0:40 why did he do it in front of the cameraman 😭💀💀💀💀
CheeseyAvocado
CheeseyAvocado Πριν 3 ημέρες
"NFL and Nike sign 8-year contract for uniforms. The NFL and Nike just made their relationship official -- again. The two brands announced on Tuesday that they would be extending their partnership for another eight years. The new deal will take place when the current one expires in 2020 and will run through 2028.Mar 27, 2018"
prayaas rai
prayaas rai Πριν 5 ημέρες
$65 in 1985 seems expensive to me
PIGS CAN FLY
PIGS CAN FLY Πριν 4 ημέρες
elvids.com/video/%CE%B2%CE%AF%CE%BD%CF%84%CE%B5%CE%BF-wi6LzGyCytA.html
Emily
Emily Πριν 7 ημέρες
I hate "athleisure" clothing 😒
Junior.O
Junior.O Πριν 8 ημέρες
Lol....i bought nike shoes for 80 cents
PIGS CAN FLY
PIGS CAN FLY Πριν 4 ημέρες
Haha, you still have?!
moneyindabank
moneyindabank Πριν 8 ημέρες
Nike makes small shoes and clothing to increase profits. Not buying Nike anymore. Got shoes and they were so small and hurt my feet. Also got a shirt and it was small. Don't waste your time buying their products.
PIGS CAN FLY
PIGS CAN FLY Πριν 4 ημέρες
elvids.com/video/%CE%B2%CE%AF%CE%BD%CF%84%CE%B5%CE%BF-wi6LzGyCytA.html
Koubaa Sofien
Koubaa Sofien Πριν 8 ημέρες
Dont talk about MLS when you talk about Nike's weight on Soccer. They're dominating in Europe where the big Soccer money is
Rodrigo Rex
Rodrigo Rex Πριν 4 ημέρες
Dominating? Bro yes they are important but I see as much Nike sponsorships as adidas. Like Messi, teams jerseys (real Madrid etc) footballs
Business Apparel Tv
Business Apparel Tv Πριν 11 ημέρες
Well I sure know how🕵🏼‍♂️ Jordan(Athletes) and rappers plus dwellings with ill suits that try and estort 10 million from there or there rep will be tarnished foooorrrevvver! 🤣🤣🤣. {Ninkickseverywhere} can you guess what it says!🤔. Shoes are essential most of all you know.
Gilligon 08
Gilligon 08 Πριν 12 ημέρες
stop putting ads in CNBC it is too much
PIGS CAN FLY
PIGS CAN FLY Πριν 4 ημέρες
elvids.com/video/%CE%B2%CE%AF%CE%BD%CF%84%CE%B5%CE%BF-wi6LzGyCytA.html
Anglers UAE
Anglers UAE Πριν 15 ημέρες
Copied Japanese at the start. Generally stealing from japan.
PIGS CAN FLY
PIGS CAN FLY Πριν 4 ημέρες
elvids.com/video/%CE%B2%CE%AF%CE%BD%CF%84%CE%B5%CE%BF-wi6LzGyCytA.html
jaytok7
jaytok7 Πριν 16 ημέρες
Michael Jordan, your welcome..
Louis
Louis Πριν 19 ημέρες
Did we have to see the shot of the guy scratching his crotch?
Simba King
Simba King Πριν 20 ημέρες
My 2 favorite sneaker brands...Nike & Adidas!!!
makak kapfèt
makak kapfèt Πριν 21 ημέρα
most athletes wore puma n Adidas in the 80's.
sykadelic10
sykadelic10 Πριν 22 ημέρες
1000'th Comment. Just Did It
cool User
cool User Πριν 23 ημέρες
Nike is overrated
Riki Jola
Riki Jola Πριν 23 ημέρες
So by your logical explanation USA is the world
JDM Cesar
JDM Cesar Πριν 23 ημέρες
Their whole history is built off a giant LIE lol. it wasnt those jordan 1 's that were banned by the NBA. in fact it wasnt even a Jordan shoe. it was the Nike Air Ship. similar but def not the same. but this story sounded better.
Bill BanDoh
Bill BanDoh Πριν 26 ημέρες
Black Athletes ... that's what made them.
Jay vante
Jay vante Πριν 29 ημέρες
Why does everyone call the Air Jordan 1 the Air Force one
Jay vante
Jay vante Πριν 29 ημέρες
Nobody will ever beat Nike
chloe hoang
chloe hoang Πριν μήνα
I prefer vans and converse
chloe hoang
chloe hoang Πριν μήνα
I stopped wearing nike yrs ago 😐
Ashley Nakamura
Ashley Nakamura Πριν μήνα
0:29 "Controversial advertising" showing Nike's Colin Kaepernick advertising. Hmmm not so controversial now is it? Just exposed racism in the NFL. Black Lives Matter.
MrRAYtheteacher
MrRAYtheteacher Πριν μήνα
Tokyo & Shanghai also mixed up. The more you know ;) Please check out and subscribe to my channel!
MrRAYtheteacher
MrRAYtheteacher Πριν μήνα
Tiger. ONITSUKA Tiger. Yes, that one from ASICS
Dumentcha Cat
Dumentcha Cat Πριν μήνα
I only have vans and adidas shoes
jenny tugara
jenny tugara Πριν μήνα
In Africa China take Credit of Nike Merchandise they sell them Cheap don’t pay Nike a dime So sad. Africa don’t even have Idea NIKE is US Company who run to China for Cheap Labor now China take Advantage of it big time!!!
Gurkhas Music
Gurkhas Music Πριν μήνα
Wow
Gurkhas Music
Gurkhas Music Πριν μήνα
Nike may favourite #
Mocanu Ovidiu
Mocanu Ovidiu Πριν μήνα
I am a Reebok fan and here in Europe they are new brands with good profita, Nike It dont hawe a Best quality.
Adil Atambekov
Adil Atambekov Πριν μήνα
Title " The future of Nike" but if you take a closer look you can see Adidas sneaker
Mindaugas Paškauskas
Mindaugas Paškauskas Πριν μήνα
i never had nike trainers
Reginald Boswell
Reginald Boswell Πριν μήνα
THE POWER OF THE BLACK DOLLAR Nike captured Reebok customers do to the boycott in the mid-eighties, as a result of Apartheid. Reebok regained some of these customers back when Jay Z came up with the S. Reebok.
Vinay Basavaraj
Vinay Basavaraj Πριν μήνα
Overpriced shoes and over-hyped brand! Asics offer better shoes. For apparel, Decathlon offers more value.
AGENT SMASH
AGENT SMASH Πριν μήνα
i own vans
I Am Legend
I Am Legend Πριν μήνα
My business partner and I have created an all natural sports beverage that's diabetic and keto friendly. We recently added a cbd infused version of our high end sports beverage. We'd love to build our company as Nike did, if anyone is interested in helping us grow, let's talk... Thank you for your time & reading....
Matthew Albert
Matthew Albert Πριν μήνα
I agree mj made them a billion dollar company its a billion dollars made up easy off just Jordan they got into sports because of him
F P
F P Πριν μήνα
@0.42 - dudes excited about his new cop, so much made him itch...
Problematic Kid
Problematic Kid Πριν μήνα
Nike got 1000+ Store Jollibee: hold my mango pie
Arthur Yao
Arthur Yao Πριν μήνα
ok the scene in 4:22 doesn't show shanghai, its japan lmao
N
N Πριν μήνα
Nike's shoe designs are tacky.
Adi Iqbal
Adi Iqbal Πριν μήνα
Nike for shoes and adidas for clothes
Jenson Rajkumar
Jenson Rajkumar Πριν μήνα
You mention Nike and controversy but left out Manny Pacquiao? Hmmm!! 🤔🤔🤔🤔
Mary Evelyn Forte
Mary Evelyn Forte Πριν 2 μήνες
Look up Mary Cain's story. Nike training center DESTROYED HER. Nike is disgusting. Will never buy them again.
Kevin Bell
Kevin Bell Πριν 2 μήνες
My nephew couldn't even get a job interview because he's 6 years old and white. That's discrimination.
Le Dinh Dong
Le Dinh Dong Πριν 2 μήνες
How about giant brands like Lining, Anta from superpower China and Bitis from high-income Vietnam?
None Yours
None Yours Πριν 2 μήνες
What about the children in Asia working 14 hours a day that make all this stuff?
Mohit Kapoor
Mohit Kapoor Πριν 2 μήνες
Nah !!! Too expensive in my country....
michael Bush
michael Bush Πριν 2 μήνες
Keep growing, if anyone masters this they would be the person! Keeping innovating, hiring new talent, with new ideas!
Paniic
Paniic Πριν 2 μήνες
It’s Nike not Nikeyy
Randolf Sailo
Randolf Sailo Πριν 2 μήνες
Why is the CEO of StockX dressing like an inmate?!
Fumi Yama
Fumi Yama Πριν 2 μήνες
What happen to Puma?
Longis Cadenotas
Longis Cadenotas Πριν 2 μήνες
Before Michael Jordan's, . . . nike was for tennis and track and field players. Because Converse dominated de basketball scene and Adidas controlled the soccer and hip hop scene.
R A S K A L
R A S K A L Πριν 2 μήνες
It's f*cked up what they did to Manny Pacquiao.
E M
E M Πριν 2 μήνες
stop supporting made in china crap
Marvin Bennett
Marvin Bennett Πριν 2 μήνες
9:45 The good old days
Mary Fifita
Mary Fifita Πριν 2 μήνες
The only Nike I have is a purple Nike Air Max 90. But hopefully I'll get the Jordan Nike one.
Mary Fifita
Mary Fifita Πριν 2 μήνες
These are Micheal Jordan Shoes he created and made the Nike Air Force one Jordan etc.
Crossed Rifles
Crossed Rifles Πριν 2 μήνες
Kaperdick. What a piece of 💩.
Toadiewithachodie
Toadiewithachodie Πριν 2 μήνες
Everyone else: child labor Nike: 20yrs experience before 18yrs old.
蒋欣硕
蒋欣硕 Πριν 2 μήνες
We can get the imitation here in china really cheap, you can find some really poor people like a begger wearing LVs. btw,nike did a very good marketing here, some teenagers in Beijing or Shanghai buy the latest shoes like AJ or Yeezy to keep up with the Joneses.
brian kioko
brian kioko Πριν 2 μήνες
couple dozen pairs actually😆💯
Harry RS
Harry RS Πριν 2 μήνες
Nike with Jordan brand and their footwear lineup not other than just extracting value out it, they have to think how to create a new value by having new services and products which still align with their vision, mission, and value. Nike with Jordan brand has very strong association with basketball, Air Max with innovation which combining functionality and aesthetic, collaboration with many luxury brands and artist to democratize high fashion for everyone, and lastly Nike trying to empower creativity of young generation by having mass customization concept in place.
Yefan Ma
Yefan Ma Πριν 3 μήνες
is that a yeezy in the first 5 seconds lol
C.p.2.0
C.p.2.0 Πριν 3 μήνες
So I live in the UK, and everyone called nike NIKE (like mike) instead of NIKE-Y (like mikey) until 2014 and then all of a sudden everyone called them NIKE-Y. Is this a gif/jif situation or a berenstain bears situation? What's the truth ??
BONOKI
BONOKI Πριν 3 μήνες
yes!... they will keep just doing it!...
Kelen Du Couteau
Kelen Du Couteau Πριν 3 μήνες
basically people in the comment section only understand the MJ part and didn't even bother listening to the whole video... smh
ShadowDragonGT
ShadowDragonGT Πριν 3 μήνες
All made on slave labor and sweat shops
Eleanora Dzen
Eleanora Dzen Πριν 3 μήνες
I'm not US so I know im the one in the wrong but every brand name pronounciation physically hurts me.... I die a little inside Amazing report!
DAS PPG
DAS PPG Πριν 3 μήνες
Go woke go broke. Enjoy it Nike. I don’t know anyone that buys Nike any more
Chuck Gates
Chuck Gates Πριν 3 μήνες
NIKE = GARBAGE.
Mike B
Mike B Πριν 3 μήνες
Daddy China
melvin eller
melvin eller Πριν 3 μήνες
did they have to record the man itching him self at 0:42
Daniel Rene Surita
Daniel Rene Surita Πριν 3 μήνες
0:41
Jake Malin
Jake Malin Πριν 3 μήνες
0:38 the store in the mall I go to in FL
Salvador Villasenor
Salvador Villasenor Πριν 3 μήνες
0:41 scratching genitals DIDNT THE EDITOR SEE IT?
Nzengue Mayombo Golden
Nzengue Mayombo Golden Πριν 4 μήνες
I love these kinda videos! Great quality ! Keep it up !
ALiM - Do4Self Music
ALiM - Do4Self Music Πριν 4 μήνες
Oooo
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