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How Nike Became The Most Powerful Brand In Sports

CNBC
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Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales growth in U.S. How did Nike become the giant it is today?
Nike's iconic swoosh logo and "Just Do It" slogan are universally known. As of June 2019, Nike is valued at nearly $130 billion, making it one of the most valuable companies in the world. It's popular shoe lines include the Nike Air Max, Nike Air Force 1, Nike VaporMax, Nike Cortez, and of course, Air Jordans.
Air Jordans, combined with an advertising strategy that embraces controversy and exclusive contracts with some of the biggest sports leagues in the country have helped Nike succeed. But sales growth in North America is slowing down and and sneaker sales aren't growing as fast as they used to.
Nike also faces criticism for its treatment of female employees, which is something the company will need to work on as it tries to make Women's apparel and sneakers a bigger part of its strategy.
Will Nike continue to grow or will Adidas, Under Armour, and other brands continue to eat into its market share?
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How Nike Became The Most Powerful Brand In Sports

Δημοσιεύτηκε στις

 

20 Ιούν 2019

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Σχόλια 802
Aaron tan
Aaron tan Πριν ημέρα
Stock X CEO meeting with CBNC at 5 back to jail at 6
Carter Tucker
Carter Tucker Πριν 2 ημέρες
0:42 That guy itched his crotch
Claudia Lopez
Claudia Lopez Πριν 2 ημέρες
It's 2019, Nike wants to know how to increase their sales and market share? Use their deep pockets to instate ethical practices (like paying a living wage for workers and focus on producing less waste/recycling). Shameful. I'll happily buy Allbirds shoes and locally made athletic wear.
Jay P
Jay P Πριν 2 ημέρες
Michael Jordan.....that’s it!!!!
Vasanth Kumar
Vasanth Kumar Πριν 3 ημέρες
This guy keep travelling usa to japan and Japan to usa
Patriota Funchalense
Patriota Funchalense Πριν 5 ημέρες
Adidas
Deco Lard
Deco Lard Πριν 6 ημέρες
the different between Nike and Adidas is that Nike is just a greedy company, but Adidas never bites off more than what the can eat ..
Pay Pal
Pay Pal Πριν 6 ημέρες
Which tool is used to create such fluid graph animations ?
diction wizard
diction wizard Πριν 8 ημέρες
"The release of the Nike Air Force One" *Shows picture of Jordan's*
Albert Perez
Albert Perez Πριν 9 ημέρες
Whittier blvd aye 🤘🏼😹
huy nguyen
huy nguyen Πριν 10 ημέρες
Nike sucks!!!
CJ D.P
CJ D.P Πριν 10 ημέρες
About the deal with Many Pacquiao.
Conversations With Me Podcast
Conversations With Me Podcast Πριν 11 ημέρες
Adidas over Nike ‼
Angelou James Yu
Angelou James Yu Πριν 12 ημέρες
Can Nike Make a PHONE?
The world is yours
The world is yours Πριν 14 ημέρες
If it's not Nike is not real
K onliner
K onliner Πριν 14 ημέρες
The quality sucks though. Reebok is so much better.
jllouie
jllouie Πριν 18 ημέρες
I've never owned a pair of nike's. neither has anyone in my immediate family.
Jeff hufana
Jeff hufana Πριν 19 ημέρες
Adidas has 2 of the biggest Soccer GOATS. Lionel Messi and Christiano Ronaldo
Christian Hernandez
Christian Hernandez Πριν 14 ημέρες
they don't really have Ronaldo tho
Alex
Alex Πριν 19 ημέρες
"revenue for the quarter ending August 31, 2019 was $10.660B, a 7.16% increase year-over-year." ...I think they'll somehow make it
Tamanekoko
Tamanekoko Πριν 21 ημέρα
4:23 the pictures are opposite. The picture of right is Tokyo and left is Shanghai.
Mark Bautista
Mark Bautista Πριν 22 ημέρες
The Nikes i bought only lasted me around 8 months, when a large non-repairable hole appeared on the toe box. The Asics running shoes I owned which got more beating lasted longer.
Elias Bugarin
Elias Bugarin Πριν 23 ημέρες
Nike believes in its athletes that’s why they are who they are
Asb 78
Asb 78 Πριν 27 ημέρες
Never ever liked Nike! Been a Reebok fan since 2 decades now, for shoes, bags, trackpants & shirts. I think Adidas has the best caps & jackets. I just feel that Nike never had appealing designs & are also totally overpriced compared to the others, thus not even making you feel like trying out their shoes or anything else when you went to their stores. And it's not just me, I hardly ever see anyone at their stores either!
Jan
Jan Πριν 27 ημέρες
nike's sports bras are actually the best. lol
Dave A. Richards
Dave A. Richards Πριν 29 ημέρες
Seems like Nike made it big on black talent, without ever having one as their leader. Sounds a bit familiar.
Moe Money
Moe Money Πριν μήνα
Nike > over anything!
meaturama
meaturama Πριν μήνα
Uhh...FIFA is the most powerful brand in sports, idiot. Governments change the laws and bend to the whims of FIFA.
Christian Hernandez
Christian Hernandez Πριν 14 ημέρες
fifa isn't a brand
dave126
dave126 Πριν μήνα
Nike became the worldwide number 1, after they invested in European Football (Soccer). It started, when they took over Umbro including all of Umbros endorsement deals with several pro players and the England National team. One of their most important deals in recent years was getting Cristiano Ronaldo as their face. Can't believe that in the video it is stated that Adidas are in front in Soccer because they have the MLS, although it is only a minor league in international football. People from the US have to realize that Ronaldo (after Michael Jordan) is the most valuable athlete. *by the way this is not opinion based, because I actually prefer Adidas and Messi ;)
If Mako Were To Rally
If Mako Were To Rally Πριν μήνα
Where my puma motorsport Bois at???
Steam_bigh
Steam_bigh Πριν μήνα
In the beginnings Nike was just the same as Asics
Big Short
Big Short Πριν μήνα
dude cnbc check 4:23 - tokyo and shanghai - you got that wrong
Herman Palaje
Herman Palaje Πριν μήνα
I prefer Adidas.
Ruben Castro
Ruben Castro Πριν μήνα
I would say that the largest growth opportunity for Nike remains the overseas markets. Another growth area, is the fight against counterfeiting goods, where Nike is usually one of the highest sought target, especially, again in overseas.
Nina Pasha
Nina Pasha Πριν μήνα
Nike is not a women’s biz when they drop their pregnant athletes. I would be curious to know how they treat their women employers & if women get equal pay to men.
LeTechPreneur
LeTechPreneur Πριν μήνα
What really grind my gears is the indoctrination of kids into buying bull crap.I really despise companies that use social issues to advance their sale.It's a disgrace!
SneakerTalk
SneakerTalk Πριν μήνα
LOL at 2:30
SneakerTalk
SneakerTalk Πριν μήνα
Going to be some intreresting next few years
Victor S.
Victor S. Πριν μήνα
All that revenue ($$$) and to then pay small salaries to their employees...
aliboy aliboy
aliboy aliboy Πριν μήνα
I only bought a Nike once because it was on sale/discount, not because of image or coolness factor. For my feet, it felt nothing special. I prefer Mizuno and Asics anytime.
Tushar Zagade
Tushar Zagade Πριν μήνα
what about Puma?
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